About Us – In Store and Online Kids Boutique

Welcome to Little Fenix! We’re so happy that you found us!


Kids Boutique Online – Unique Gifts for Your Family and Friends – Sign Up to our Newsletter and Receive 15% Off Your First Purchase

We have two whimsical stores based in beautiful, quaint old Melbourne town packed full of what we believe are the best baby gifts in Melbourne. To add even more convenience (and to let you experience the kick of online shopping) we ship DIRECTLY to you no matter where you are in Australia and New Zealand.

At Little Fenix, we supply gorgeous kids, toys, gifts, clothes and everything in between. Our philosophy is that there’s the right gift out there for any occasion – hence our eclectic range and our focus on providing the best customer service. Peruse our pages and see for yourself – Little Fenix has what you’re looking for!

The Little Fenix Philosophy

Ours is a brand built on love and powered by creativity. Our baby boutique in Melbourne is packed full to the brim with quirky, individual and incredible online and in store kids clothes and toys as well as gifts for mums and dads. Packed to the rafters with hand-picked pieces perfectly chosen for your every need, we’re proud to be embraced as one of the go-to destinations for birthdays, special occasions and everything in between. 

We happily sit outside of the mainstream and offer eccentric and fun gifts, clothes, toys and baby boutique items that will let your individuality shine through in your selection. If you’re looking for something special (and a little bit different), we’d love to help you find it! 

Why We’re For You

Unlike many other kids online boutiques, we don’t simply offer the same old baby items. Ours is a store with a difference. From homewares to baby blankets, educational tools and toys to mealtime items – we’ve got the range to suit your specific needs. 

Our friendly staff are on hand, in real life at one of our kids' boutiques in Melbourne and digitally, to help you make the best choice. So what are you waiting for? Let’s get shopping! 

Our Special Gift To You

If you want to keep abreast of all things cute and stylish, sign up to our newsletter. You’ll be rewarded with 15% off your first purchase!
Now THAT’S a reason to celebrate.

To the three, very important little people in my world!
The reality of my dream is true, Little Fenix is because of you